If you are looking for a platform to optimally present your own interests, you can create a blog for it. For this reason, we will introduce you to what a blog is exactly and how you can run one yourself.
The term “blog” is short for “web blog”. The two English words used for this are “web” (for network) and “log” (for logbook or diary). A blog is usually used to publish your own content on a website. And promote your business visit here Socialcaptain.co.uk.
Blogs are used to easily publish, share and network content from private individuals, artists, influencers or even entire companies. At the same time it is possible to strengthen your own position as an expert with few resources.
Weblogs originated from the CERN nuclear research center in Geneva. This is where Tim Berners-Lee, the inventor of the World Wide Web and the HTTP protocol, started the first website on August 6, 1991. With the help of the first web clients and servers, he networked readers all over the world and thus laid the foundation for blogs.
Justin Hall is the first blogger, who shared his personal everyday life online with his blog “Justin’s Links from the Underground” and at the same time provided information about the growing digital world.
How is a blog kept?
Similar to a diary, a blog is structured chronologically. The bloggers or companies regularly publish new articles, which then appear at the top of the blog. In return, the older posts are sorted further downwards or are even stored in the archive.
The articles do not have to be built on each other. So a blog is not structured like a book, but rather resembles a news website.
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Blogs can’t just be about specific topics. In the case of private individuals, it is mostly about personal interests. Hobby cooks, for example, share their recipes, finance enthusiasts share their experiences with investing and fashion fans share their outfits. Companies usually according to the company topic in order to strengthen their expert status.
One of the focal properties of is to empower a special interaction among bloggers and peruses or among organizations and expected clients. The big advantage of a blog is: You are usually more flexible, more accessible and networked.
What types of blogs are there?
There are many different types of blogs. Basically, in the first step, a distinction is made between personal blogs and corporate blogs.
Personal blog
In the case of personal blogs, the type of blog is directly related to the topic itself. In the following we give you a small overview of which topics are among the most popular:
Food blogs
Fashion blogs
Lifestyle blogs
Travel blogs
Fitness blogs
Gaming blogs
Political blogs
Corporate blog
In contrast to personal blogs, the types of corporate blogs are not directly related to the topic. In the following we show you the different types of corporate blogs:
Themed blogs
Knowledge blogs
Service blogs
Product blogs
News blog
Where can I blog?
Before you start your, you decide on a blog platform. The decision is also directly related to your individual wishes: Do you need an individual domain? Do you want to earn money with your in the future? How important is it to you to be able to manage and expand the settings yourself?
In the following, we will introduce you to the two different types of blog platforms.
Hosted blog
Free, externally hosted blog platforms are particularly suitable for anyone who blogs primarily as a hobby. It is free to use and can be operated without any prior technical knowledge. These are usually website builders.
You can also choose externally hosted blog platforms for a fee. These are tariffs that you can take out from various providers. This gives you your own domain, for example, and no advertisements from the provider on your blog.
Some of the providers you can run a hosted blog with include Word Press.com, Wax, Joule, Square space, and Shoplift.
Self-hosted blog
The counterpart to the modular systems is self-hosted platforms, for example a CMS such as Word Press. CMS stands for content management system. Word Press is one of the most popular CMS, as over 40 percent of all websites use the system.
With self-hosted blogs you have to install the CMS yourself on a server. Word Press itself is free, but you have to take care of the hosting and your domain. However, this gives you a lot more freedom to customize your the way you want.
You also have the option of opting for special Word Press hosting from providers. For example, the CMS is already installed for you and you get practical help.
Blog vs. website
Many users rightly ask themselves: How exactly do differ from other websites? The main difference between blogs and websites is definitely the interaction with the visitors: inside. A website is usually structured statically in terms of menu navigation, for example. Even if new content appears regularly on the website, this is usually only representative and is not directly designed for current content.
With functions such as the chronological order of the articles, comment columns and RSS feeds, a places direct value on good interaction with the readers. In summary, a is there for the social and personal side of the content.
Companies in particular now use this advantage very often. This is because precisely those readers who are interested in the topic come to the. If there is even more interest, the best they can do is buy a product or book a service from the company.
Conclusion: Reach the right people with a blog
It is a quick and easy way to reach exactly the right people. It doesn’t matter whether it’s personal or corporate blogs – the expert status is automatically strengthened.
If you also want to start your own blog, the first step should be to register your domain. It is the basis for your blog and is usually based directly on your topic or your company name.
