The Ultimate Guide to Search Engine Optimization (SEO) and What It Is

The Ultimate Guide to Search Engine Optimization (SEO) and What It Is

seo search engine optimization

Trying to find an “SEO for Dummies” manual online? If you answered “yes,” then your search for that information stops right now.

Let me preface this by saying that it will be a very rudimentary tutorial, SEO for Dummies, SEO from scratch that’s what I’m offering over here, the stepping-stones and not the elevator, thus it is best suited to individuals who are new to the SEO game.

All right, let’s get this party started.

What is Search Engine Optimization (SEO) and How Do I Do It?

Increasing a website’s exposure online is what “SEO” refers to, according to Wikipedia.

Simply said, SEO is the method of enhancing your website so that it ranks higher than its competitors in search engine results.

What Role Does SEO Play?

To what end, therefore, must your site be optimized for greater visibility?

Almost every topic you can think of, no matter how obscure, has at least one website devoted to it, if not a whole article. The number of websites online has surpassed 1 billion.

As a consequence, there are millions of results for each given keyword search.

In addition, as you may know from personal experience, people seldom click through to the second page of Google search results since the information they need is often presented within the first 10 results.

The ideal location to conceal a dead corpse, as the saying goes, is on Google’s second page, since no one ever visits there.

Therefore, search engine optimization is necessary to outrank the competition and have your website rank in the top 10 results.

Optimizing Your Website for Search Engines: The Basics

To reiterate what I’ve already said, this is an SEO tutorial written with complete novices in mind.

How about we break down the fundamentals that form the foundation of your SEO strategy? The cornerstones? How do you even begin?

  • Content
  • Backlinks
  • Social media

There are countless SEO considerations, but they all stem from or are influenced by these three mainstays.

As a result, these are the most fundamental, active SEO aspects that you can influence on your end and which significantly impact your website’s rank.

We’ll now examine the many sub-elements that make up each of the aforementioned main categories.


Content is technically the “text” that your website possesses. This same article, for instance, is a piece of material for this website.

Google uses this “content” to interpret your site’s topic and choose where to place it in search results.


When it comes to search engine optimization, backlinks have always been crucial. Though its impact may be diminishing, it is still one of, if not the most significant factors in deciding your SEO.

A backlink simply refers to a link on another website that leads back to your own.

Therefore, by clicking the above link, you will be transported from this page to a Wikipedia article, and we will have provided Wikipedia with a hyperlink.

So why does it even matter?

Because sending people to Wikipedia is much like giving them our stamp of approval. So, Google notices it and takes it into consideration.

The greater the number of reputable sites that link to yours, the higher you’ll appear in search results.

Internal links

Backlinks from inside your own site are also crucial to your search engine optimization. In this case, the destination links are internal to your own site, not to external articles or pages.

You should strive to connect to comparable articles on similar themes when you post a new article on a topic on your website.

How to Build Backlinks?

So now you know what backlinks are. How, however, should one go about constructing incoming links? It’s thin-ice and you need to walk cautiously since reckless backlink creation is regarded as spam by Google and you’ll get punished.

There are various techniques to get backlinks, but I’ll restrict myself to the most-basic ones given this is an SEO for Dummies tutorial and not confuse you with complex tactics such as Web2.0s or PBNs.

Social Media

In this SEO for Dummies course, I will cover one last fundamental concept: social signals.

Even though they aren’t really links, social signals serve the same purpose as backlinks.

Simply said, they represent the number of times a website or piece of information has been shared, tweeted, or liked on different social media sites.

If lots of people engage with your material, Google will give it more weight and probably rank it higher in search results.

Last Words

Let’s bring this SEO for Dummies tutorial to a close; yes, I know it wasn’t very in-depth; nevertheless, that was the point!

Note that Google doesn’t have any published article or guide defining these ranking factors, therefore nothing is fixed and SEO changes virtually every second.

The above-mentioned elements have been constant for over two decades, which is why they are discussed in this SEO primer.

The absolute bottom line is, to make your material better than the best, the style, theme, content everything should scream quality, as long as a user enjoys your content, search engines will too.