The main types of interactive content -such as infographics. Videos, questionnaires and calculators- are fundamental in digital strategies. Since they make it possible to capture the genuine attention of the reader and transform it into a lead. Understand the best way to use them and their benefits.
To create a Digital Marketing strategy. Need to that you answer this question before starting your planning. “What are the best formats to attract and keep users?”
Currently, the answer to this question can be find in the types of interactive content.
The democratization of access to technologies worldwide. Has caused electronic devices such as smartphones. Tablets and notebooks to be use more and more in people’s daily lives.
For this reason, it is not enough to create content. It is necessary to offer solutions that capture the genuine attention of the public.
In this way, it is possible to increase engagement. As well as conversion and enhance the loyalty of future customers.
To help brands and professionals achieve the desired benefits. In this article we present the main types of interactive content. And their advantages, such as:
Next, we will discuss each of them in detail.
Infographics are excellent solutions to direct leads. According to their moment in thebuye journey. A good idea is to work on content designed for the Awareness stage.
It’s important to keep in mind that this type of content doesn’t drive a lot of conversions on its own.
But, it is an educational material that aims. To provide valuable information to the reader.
For this reason, it can be an useful resource for engaging. Your audience with your brand.
In this way, need to that you invest in relevant data. And/or content that deserves a deeper approach, also prioritizing its easy consumption.
To help you understand the format, here is an example of an interactive. Infographic created by Cinema8 for the company Right Source.
About its distribution, the main channel is on digital media platforms. But, infographics usually work very well on blogs.
The user of traditional videos belongs to the category of “passive”. In other words, it limits its activity to engagement on social networks. And making comments on the pages of the blog or the YouTube channel, for example.
To change the landscape and motivate audience participation. Need to invest in interactive videos. Since they enable the production of personalized content. That transforms the viewer into an active participant.
Starting from the personalized selection. It is possible to change the course of the contents until the final result is related to the demands of the public.
An interesting example is Maybelline. The American cosmetics company created content. That directed the reader to their preferred type of makeup.
Bold or discreet, people navigated between personal preferences and styles. Arriving at a personalized result: a stylized makeup tutorial based on their responses.
Think about this specific case and imagine the diversity of personal preferences.
Many people ignore a large amount of traditional brand content. Because they do not feel identified with it.
That is, it is necessary to invest in a larger volume of individual. Pieces to increase the range of reach of the public.
Interaction video allow, using only one content. To segment the main profiles of the public and deliver satisfactory results.
The questionnaire is a two-way street, since it pleases both the client and the brand.
The user answers a few questions and, upon completion. Receives a personalized response according to all the indicated preferences.
So, the company accumulates the information in its database.
The Flo app, aimed at women who want to understand more details. About their menstrual cycle and other aspects of their intimate routine. Offers several quizzes.
One of them handles generating a complete profile on the health. And standards found in the daily life of the visitor.
When answering the general questions. Ahe resource shows the percentage of each article. also to providing important data on all response profiles.
In this way, you do not need to wait until the end to receive a specific result. About your doubts, criticisms and considerations.
Apart from the insights generated on each topic. The app is also responsible for optimizing its tools. Such as newsletters and the menstrual calendar, for example.
As stated, the resource is a two-way street. And the company accumulates a large amount of data. That must be use by the law, in a transparent manner and with the aim of optimizing the service.
Also, the insights are powerful resources for understanding new launches. Putting products that no longer work on standby , improving the distribution channel. And serving as a guide for the development and implementation of various strategies.
After offering infographics or blog posts to the audience. Offering an ebook can be an excellent strategy.
After having the first contact with a certain topic. It is expect that the user develops more interest. Wanting to receive content and be update more and more on that subject.
The ebook is the most suitable material to remedy the need for deepening and updating on a subject.
Interactivity handles guiding the reader in the matters. That he considers most important, in which he is most interested or has doubts.
The logic of ebooks follows that of other types of interactive content. Instead of creating extensive pieces (which try to embrace the world. But end up conquering few people) or a large number of very specific materials. Ebook creator help authors create content for diverse audiences, ensuring a personalized and engaging reading experience that aligns with specific interests and preferences. You can segment the public and offer solutions personalized and compatible with preferences.
The data obtained by the targeting of clicks is a powerful source. To understand the profile of readers. Segment new content and get insights about the public.
Such information is capable of optimizing the entire Marketing strategy of any business.
In the stages closest to the buy. Must to have practical resources capable. Of showing the benefits of your product or service, both.
The calculator is one of the most efficient resources to fulfill this role.
HubSpot, for example, has an ROI calculator. By using it, the user is able to discover the return on investment. That a person earns when they become a client of a company.