Though plastic products were being used extensively for the last few decades, slowly countries realized the environmental damage plastics were causing since they are not biodegradable. Hence increasingly countries worldwide are encouraging businesses and consumers to use eco-friendly products which can be easily recycled. Asia Pulp & Paper (APP) with trademark Sinar Mas is one of the largest manufacturers of paper in the world. Businesses manufacturing and selling consumer products are interested in getting more information about Asia pulp and paper consumer packaging so that they can check the feasibility of using the packaging.
Company profile
APP with headquarters in Jakarta, Indonesia is one of the largest Indonesian companies. It manufactures and sells a wide range of paper products in more than 150 countries worldwide. The company has paper mills in Indonesia as well as China, and a total annual paper production capacity of approximately twenty million tonnes. The company is investing a large amount in developing new products to cater to the requirement of its customers while ensuring that these products are also eco-friendly. To minimize the environmental damage, the company is focusing on sustainability. It sources the wood for manufacturing paper products from its own plantations so that the wood can be easily traced, to prevent deforestation, which can cause global warming.
Consumer packaging
In the last decade, there has been a massive increase in online shopping worldwide, due to the improvement in internet connectivity in most countries. Since most plastic packaging is not biodegradable, harms the marine flora, fauna, clogs the drainage system causing floods, the online sellers are increasingly opting for paper, cardboard packaging which is biodegradable and can be easily recycled. APP works closely with online sellers to develop packaging for the wide range of consumer products that are being sold online. The management of APP has confirmed that consumer packaging is one of the top growth areas for the company.
Food packaging
Another major focus area for APP is developing packaging for food and beverages. While plastics were earlier used extensively for food packaging, slowly the environmental damage has become noticeable, so many food product manufacturers are interested in food packaging which is safe, hygienic, and non-toxic. The cups, plates, and other products should also be durable so that they do not get warped or start leaking when hot water or other beverages are used. APP works closely with businesses making and selling food products, especially food ingredients, processed, ready to eat food, to develop suitable packaging
Worldwide home food delivery services are also becoming very popular and this has also led to the increase in demand for suitable packaging. The company has developed a range of food packaging which is recyclable under the brand name, Foopak Bio Natura specifically for the European Union. Typically businesses avoid using paper products for water and other liquids since they absorb the liquids, but this food packaging range is specifically designed so that it will not be affected by water. The packaging is also biodegradable and can be recycled repeatedly since it does not have a plastic coating.







