With the limits imposed post the pandemic, as well as the competitive nature of the real estate sector, having a strong internet presence has never been more important. This includes having a well-optimized website. Bounce rates are reduced, and conversion rates are increased on good websites.
A letting agent’s web development project requires a lot of planning, and incorporating these features into your real estate website will make your company stand out.
Make the navigation simple
When working on web development for estate agents, you have to make it as easy as possible for potential clients to find the information they require when they visit your website. As a result, your website should be simple to use and accessible to all users. Clients will simply seek elsewhere if some elements are too tough to find on your site.
About – A potential client is interested in knowing who they will be interacting with. The members of your team, their unique experience, and some information about the agency itself can all be listed in your About section.
Listings – Depending on the size of your agency and the number of properties you represent, you’ll want a section dedicated to listings with information on which properties are available for purchase or rental?
Guides – You should have two separate buyer and seller guides. These explain the procedure that potential clients will go through if they work with your firm. Clients can better grasp how you will operate with and for them if you layout methods simply and explicitly.
Blogs – Using blog posts to drive traffic to your main website is a good idea. Local property prices, financing, and even local weather patterns are all topics that can be covered in the posts. First-time home purchasers and people looking to relocate to your area from out of state can often benefit from blogs.
Contact Us – Making it simple for clients to contact you is critical. However, in today’s world, that entails more than just providing an email address and phone number. It’s critical to be available on all platforms. This is where VoIP phones, for example, can help.
Advanced search options
At any given time, most agencies will have a considerable number of properties on their books. While a basic distinction between rent/buy, house/flat, and so on may suffice for a quick search, most buyers or renters are looking for specific attributes in their perfect property. They can use an advanced search option to narrow down long lists of properties to a more manageable shortlist of properties they might be interested in.
Linking property to maps
Linking your listings to Google Maps gives potential clients a complete picture of your business. With a detailed map position customers can determine where the home is compared to local facilities, such as schools, and key transport hubs. While Google Maps provides a static map that is simple to comprehend and use, you might want to go a step further. To indicate local services and amenities, you may take an aerial shot of the area, hire a graphic designer to make a particularly designed map, or utilise real estate mapping software to build an interactive map with relevant information.
Responsive Website Design
There are several reasons why you should use responsive design on your website. First and foremost, such design aids in improving the user experience. When your website offers an entertaining and intuitive user experience, potential clients are more likely to stick around. In a variety of ways, good responsive design may improve how visitors engage with your site. It allows them to swiftly and fluidly navigate through photos, as well as bring up property comparisons to compare attributes of various properties.
Impressive photographs and videos
A significant element of selling a house are visual assets such as images, videos, and occasionally VR tours. Paired with informative descriptions, using high-quality photographs assist clients from a shortlist of houses they genuinely want to view. Photos of the property that are of good quality and relevant to the property play an important role in attracting potential buyers. As a result of the COVID-19 pandemic, real estate companies have had to refocus their efforts even more on strengthening their internet presence. Because purchasers are in such a rush to invest in real estate, they are relying more on detailed visual media. Virtual tours have also grown in popularity as a result of the required social separation.
Ensure that the photos are high-resolution and that they are compatible with your responsive design. Also, make sure you present all rooms and facilities. Clients may be put off if a condo apartment is listed without any photographs of the actual unit. In today’s world, walk-through videos of houses can be extremely useful in giving your clients a better sense of how a property feels overall.
Contact forms
It serves two goals to have excellent contact forms. For starters, it’s a simple way for individuals to express interest in a home without having to call or email. If it’s included in the listing, it tells you which property they’re interested in, their contact information, and when you can reach out to them. Second, even if you don’t have a current listing, a contact form can reveal what a possible consumer is looking for. It may assist you in gaining a client that you would have otherwise lost.
